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PR & Social Media

We know, we know: Some business owners are uncomfortable promoting themselves and their business because Mom once said, “Nobody likes a bragger.”

But good public relations isn’t about bragging, it’s about letting people know how you’re doing and what you’ve got that they need.

Publicity keeps your company’s name and message in the spotlight, where it’s seen by prospects, clients, investors, and suppliers. That helps keep you ahead of your competitors. With a smart, targeted and creative public relations campaign you can make great headway even when your PR budget is small.

What constitutes news? Things such as:

1. a bold new promotion
2. an interesting new client
3. an important new hire
4. a significant contribution to charity or the donation of your time and expertise (to the Chamber of Commerce, trade associations, service organizations, and other non-profits)

In the new now, we can tell – and show – your story to millions with just the click of a mouse. So while press releases and launch events remain important, good publicity includes:

1. a blog on your website, offering your insights and expertise
2. online discussions with groups related to your business
3. creative product photos on Flickr and elsewhere
4. social networks like Twitter and Facebook and MySpace

Social websites aren’t just for teens. Research shows that 41% of Baby Boomers have visited online networks such as Twitter and MySpace; 61% have visited sites such as YouTube that include streaming video. Facebook has 140 million active users, and more than 2.5 million users become fans of “Pages” each day.  These are all people who buy things.
Now it’s time to let them know about you.

Get ready for now